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Our video, digital, and print campaigns promoted MINI Financial Services from boot to bonnet.

When MINI Financial Services wanted to highlight its financial and insurance products, we wrote, designed, and produced a series of 13 “More than Motoring” videos. Each video featured an adventuresome toy MINI traveling through a miniature world, demonstrating the advantages of one particular product. The videos stayed true to the brand’s engaging and lighthearted tone. These were augmented by regular print ads in the MINI magazine, “MC2,” and a yearly calendar for the dealers. Sales of MINI financial and insurance products continue to rise with these promotional efforts to support them.

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