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When we decided to launch an integrated campaign, naturally, we turned to W&P.
- Global Business Development
Sony Electronics needed to launch their Digital Paper product as a business tool but was competing against tablets in an overcrowded mobile device market. To make the most of the limited marketing budget, we targeted vertical academic and legal markets with an integrated digital campaign utilizing SEM, social media, and targeted email, all directed to a strategic landing page and video.
- Global Business Development